How to Write Meta Descriptions That Get Clicks

A meta description is the short summary under a page title in search results. A good one helps people decide to click.

Keep it clear

Summarize what the page offers in one or two sentences, often around 150 to 160 characters.

Include the page topic naturally, since matching words can appear in bold in results.

Describe what is really on the page. Google may rewrite descriptions, so make the page itself clear too.

Do not stuff keywords or use clickbait. A plain, accurate summary builds trust and brings the right visitors.

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