Shopify Meta Titles and Descriptions: How to Write Them

Meta titles and descriptions are what many shoppers see first in search results. Clear ones earn more clicks.

Meta titles

Put the main topic first and keep it short, around 60 characters is a common guide, so it is less likely to be cut off.

Write a short, honest summary of the page, often around 150 to 160 characters. They do not directly boost rankings but can help clicks.

Edit titles and descriptions under the search engine listing section of each page instead of leaving defaults.

Do not use the same meta title across many pages. Duplicate titles make it harder to tell pages apart.

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