Etsy Tags Guide: How to Use All 13 Tags

Tags help Etsy understand what your listing is about. Each listing can have up to 13 tags, so use all of them well.

Use phrases, not single words

Tags can be multi-word phrases of up to 20 characters. Use phrases that buyers would really type.

Cover different angles such as product type, style, occasion and recipient instead of repeating one phrase.

Tags should describe the actual item. Misleading tags can hurt trust and sales.

Do not reuse the exact same tags on every listing. Tailor tags to each product so listings do not compete with each other.

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