Lead with what it is
Start with the main product phrase buyers would search, then add key details such as material, style, or occasion.
Mind the limit
Etsy titles can be up to 140 characters, but the start of the title is what shoppers see first.
Avoid stuffing
Do not repeat the same word again and again. Each word should add useful information.
A Common Mistake to Avoid
Do not forget the mobile view. Shoppers on phones see only the start of a title, so put the key phrase first.
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