Matching the query
Etsy compares the shopper's words with your title, tags, categories and attributes. Clear, accurate details make it easier to match the right searches.
Quality and experience
Etsy says it also looks at listing quality, how recent a listing is, customer and market experience, and shipping price. Strong photos, fair shipping and good service all support this.
A Common Mistake to Avoid
Do not stuff unrelated popular words into a listing. Wrong-fit traffic rarely buys and can hurt how your listing performs.
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