Keyword Research for Beginners: A Simple Process

Keyword research shows you the words your customers use when they search. It helps you decide what to write about and which pages to build.

Start with topics

List the products, services and problems your business deals with. These seed topics lead you to real search phrases.

Look at the results for each phrase to see what people expect to find, and how strong the pages ranking today are.

Group similar phrases together, then match each group to one page. Pick realistic phrases first, then aim higher over time.

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