Titles and headings
Write a unique title tag that includes your main topic, a clear meta description, and one H1. Use H2 and H3 headings to organize the page.
Content and links
Answer the question the visitor came with, use related terms naturally, and link to other helpful pages on your site.
Images and URLs
Add descriptive alt text, compress images so the page loads quickly, and keep the URL short and clear.
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