Competitor Analysis for SEO: What to Look At

Studying competitors that rank well shows what searchers expect and where gaps exist.

Find the right competitors

Search your main keywords and note which sites appear. Local or niche sites may compete with you even if they are not direct rivals.

Look at their page topics, content depth, site structure and the sites linking to them. Note what they cover that you do not.

Do not copy competitors. Use their pages to find gaps and do it better.

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