Crawling and indexing
Search engines use bots to discover pages by following links, then store useful pages in an index. Pages that cannot be crawled cannot appear in results.
Ranking
When someone searches, the engine picks pages that best match the query, using signals such as relevance, page quality and links from other sites.
A Common Mistake to Avoid
Do not assume more pages always means more traffic. Quality and relevance matter more than quantity.
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