How to Do Keyword Research Step by Step

Good keyword research starts with your customers, not with a tool.

Gather and group

List your products, services and customer questions. Expand them with autocomplete and related searches, then group similar phrases by topic.

Pick phrases with clear intent and realistic competition, and assign each group to one page. Revisit the list every few months.

Do not target the same phrase on several pages. They can compete with each other.

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