Internal Linking Best Practices for Better SEO

Internal links connect your pages. They help visitors move through your site and help search engines understand which pages matter.

Use clear anchor text

Describe the target page in a few natural words instead of using phrases like click here.

Link from guides to the service or product pages they support, and between articles on the same topic.

Important pages should be a few clicks from the home page, with no orphan pages left unlinked.

Do not link everything to everything. Add links where they help the reader take a useful next step.

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