Technical and on-page
Review crawl errors, indexing, speed, titles, headings, meta descriptions and internal links.
Content and keywords
Check whether each page targets a clear search topic, and look for thin or duplicate pages.
Links and competitors
Look at your backlinks and compare with the sites that rank for your target searches, then list fixes by priority.
A Common Mistake to Avoid
An audit is only useful if you act on it. Rank the problems by impact and effort, and fix the biggest ones first.
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