Crawling and indexing
Check that important pages are not blocked in robots.txt, that an XML sitemap exists, and that key pages are indexed in Google Search Console.
Speed and mobile
Test your pages on a phone, compress large images, and remove scripts you do not need.
Errors and duplicates
Fix broken links and redirect chains, use HTTPS, and set canonical tags where similar pages exist.
A Common Mistake to Avoid
Do not ignore mobile. Most local searches happen on phones, so test key pages on a small screen first.
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